Market signals, case studies, and notes from the advisory, written by the people doing the work.
Our logo wasn't cutting it. So, we called in the only designer brave enough to tell us the truth, and 100,000+ people on TikTok and Instagram have already seen the results.
In enterprise software, the best products often share a common problem: their name isn't unique enough. For teams building in crowded categories, the domain isn't just a URL. It's the first and most frequent point of brand contact.
There's a myth gaining traction: AI search is making domain names irrelevant. The data says the opposite. Sites with strong domain authority are 3.5x more likely to be cited by ChatGPT.
Renovate founder David Tonoyan launched on the exact-match .com to build instant credibility in the home services space, with an assist from GoDaddy broker Hollie Prine.
Crypto.com CEO Kris Marszalek acquired AI.com for $70 million, setting a new record for the largest publicly disclosed domain sale in history. The signal is clear: ultra-premium domains matter more than ever.
Serial entrepreneur Chris Donnelly acquired Searchable.com for $90,000 to launch his AEO platform. Within weeks, the startup hit $1M ARR and raised $4M at a $40M valuation.
Amazon launches Alexa.com, Google activates g.ai, and Graphite.com precedes a major acquisition. What the market is telling us about premium domains as long-term assets.
Founder and entrepreneur Owen Morton joined the rarefied ranks with his purchase of Owen.com for $420,000, assisted by GoDaddy. For Morton, this wasn't a vanity project, he saw the potential of a global brand that only an ultra-premium domain unlocks.
December's biggest lesson: Founders who bet early on ultra-premium domains are now calling them competitive advantages. From pre-revenue investments to scale rebrands, here's what happens when your domain matches your ambition.